In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work,...(展开全部)

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work,...(展开全部)

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic p...(展开全部)

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic p...(展开全部)

罗杰·L.马丁（Roger L. Martin） 多伦多大学罗特曼管理学院马丁繁荣研究所主任，曾任多伦多大学罗特曼管理学院院长，2013年获得全球领先的商学院网站 Poets&Quants 的“年度全球最佳商学院院长”提名。杰出的管理思想家，连续5次入选“全球极具影响力的50大商业思想家”（Thinkers50）榜单，在2017年的评选中名列前茅。深受企业信任的战略咨询顾问，为宝洁、威瑞森通信、乐高以及IDEO等全球知名大企业的首席执行官提供战略意见。 詹妮弗·里尔（Jennifer Riel） 多伦多大学罗特曼商学院副教授，针对本科生、MBA和高管讲授整合思维和创新方法，为全球很多机构创办和组织了定制化的研讨班，并为一些《财富》500强公司的高管提供战略和创新咨询。

The author of The New Read-Aloud Handbook presents a collection of fifty read-aloud selections from such well-loved tales as Bambi, Charlotte's Web, Ozma of Oz, Ramona the Pest, Where the Red Fern Grows, James and the Giant Peach, and Gentle Ben.

From the London Centre for Books Arts, the internationally recognized, artistrun, open-access studio at the forefront of the book-craft community, comes this definitive manual for creating hand-bound books. Making Books: A Guide to Creating Handcrafted Books offers beginners and advanced artists alike a comprehensive overview of the tools, principles, and techniques used in han...(展开全部)

From the London Centre for Books Arts, the internationally recognized, artistrun, open-access studio at the forefront of the book-craft community, comes this definitive manual for creating hand-bound books. Making Books: A Guide to Creating Handcrafted Books offers beginners and advanced artists alike a comprehensive overview of the tools, principles, and techniques used in han...(展开全部)